Realism Smart Device
So how does a newly rebranded agency get its name out while demonstrating its capabilities? Simple, they invent a smart device to treat one of the biggest problems in the world today, smartphone addiction. Enter the Realism Smart Device, the only smart device that shows you the world you’ve been missing. Realism breaks down the digital barrier between you and world around you. We designed the device ourselves and had it manufactured in upstate New York. The campaign included a launch event at Art Basel in Miami, an e-commerce site, in-store retailers, an anthem video, tons of social media and an Etsy app store. If you know someone who could use one, there a few still available for purchase.